is that fact that you no longer have to have a personal profile to start a business page. All you need now is an email address. Facebook is a great platform, and now seems to be the 900 lb gorilla in every room that we step in, and you can’t seem to escape it on TV, on billboards, radio, and everywhere else that we turn. Truth is it is a great way to communicate with existing customers, as well as reach out to new customers, or even better yet have your customers tell their friends about how wonderful your business is, all for FREE. We offer consulting on various aspects of Facebook, what is necessary, what isn’t and how to utilize every aspect of the social media giant. But first step is you much create a page, not a profile. Has your business done so yet?